Here is an interesting – and enlightening – article. goo.gl/5sfbjf
Kids will eat sugar – with CraftWater they won’t drink it. CraftWater contains NO sugar or sweetener. Kids still love it!
If you are looking to replace juice or soda – and have them enjoy CraftWater.
Drink something positive for your body!
Here’s an interesting article….goo.gl/ZCPAVz
The British Retail Consortium (BRC) and the Food and Drink Federation (FDF) are calling on ingredient manufacturers, product specialists and researchers to submit details of sugar alternative ingredients to help companies reformulate their products.
CraftWater has already figured it out.
No sugar or sweetener. Refreshingly delicious without it!
The initiative follows the publication of Public Health England’s guidelines on sugar reduction and supports the Government ambition laid out in the Childhood Obesity Plan to reduce sugar by 20%.
BRC and FDF will use the information to create a list for manufacturers and retailers to further support sugar reduction efforts across the food and drink industry.
“FDF and our members are committed to playing our part in the fight against obesity,” said Kate Halliwell, nutrition and health manager, FDF.
“The food and drink industry has been on a positive journey for a number of years and this joint initiative with the BRC is the latest stage in the journey.
“We are confident this initiative will go a long way in supporting retailers and manufacturers in their sugar reduction efforts, leading to significant improvements in public health.”
She added the organizations are looking for ingredients that will help sugar reduction, whilst maintaining product quality, taste, product safety and shelf life.
Suppliers who produce suitable sugar alternative ingredients are invited to complete an application form which can be found here.
“Improving the composition of products is a top priority for retailers. A lot of work is currently underway to reduce sugar. We are putting a call out for any information on technical solutions and alternatives to sugar, to help retailers deliver tasty but more wholesome products,” added Andrea Martinez-Inchausti, deputy director, Food Policy, BRC.
My day is a filled with temper tantrums (both kids and adults) and multi-tasking.
Watching Netflix on the train with a Cucumber Lime CraftWater helps me relax and rejuvenate.
I drink CraftWater because it tastes great and is good for me. I feel good knowing there’s no artificial flavors in CraftWater – and it’s good for my body!
I’m Betsy. Multi-tasker, Social referee and CraftWater drinker.
Thank you Kramer Foods for your tremendous support of CraftWater. We are excited your customers love it!
Find CraftWater in the cooler by the deli.
My day is filled with making deals!
I drink CraftWater because it’s an alternative to plain water and I love it!
I feel great that it has no sweeteners, and yet tastes sweet with great flavor.
I’m Lindsey Paulus. Mom, deal maker and CraftWater drinker.
We at CraftWater feel so fortunate that we live in Chicagoland. The support for CraftWater has been tremendous. Glad you love it!
Our goal is to continue to make CraftWater conveniently available at the places you shop.
Thank you for drinking something positive for your body!
CraftWater. Refreshingly Healthy.
La Grange resident Dana Dreves started CraftWater, a company that sells premium, naturally flavored water and is sold in such places as the La Grange Farmers Market and the Hillgrove Tap in Western Springs.
Q: When did you start the company
A: October 2016.
Q: Why did you start it?
A: I was tired of all the beverages with sweeteners and sugars and Stevia. I wanted something for my family that was healthy and tasted delicious.
Q: What flavors do you have?
A: Strawberry Lemonade, Lemon Ginger and Cucumber Lime and we’re coming out with Lavender Lemonade.
Q: How did you choose the flavors?
A: We tested 15 different flavors and those rose to the top.
Q: What did you do before starting the company?
A: I was in health care marketing.
Q: What is your goal for the company?
A: Some big corporation is going to acquire it and mass distribute it.
Q: Who do you see buying the water?
A: My target market is moms with kids who want to buy something that tastes great and is healthy.
Q: Is it made locally?
A: It’s bottled in Streamwood and the electrolytes and flavors are sourced locally. A beverage scientist came up with the formula.
Q: What did you learn during the process of creating the water?
A: It helped me learn the value of electrolytes and how great they are for hydration.
Q: How much does a bottle cost?
A: It’s $1.99 online or $24 a case of 12. A bottle sells for about $2.50 in a store.
Twitter triblocalam
For the last hour I have watched this stack of soda boxes blow over anytime kids aren’t playing with it at the La Grange Farmers Market. Seems symbolic as the Soda tax just passed in Cook County. CraftWater…no sweetener = no sugar tax
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My day is a filled with taking care of my family and all of their needs, which includes a lot of running around.
Drinking CraftWater helps me relax and rejuvenate.
I drink CraftWater because it adds important electrolytes that are lost simply by doing everyday activities. I feel great knowing it benefits your body, supports rehydration and health while tasting great!
I’m Jen. Busy mom, Health Advocate, and CraftWater drinker.
